If you woke up this morning sweating about whether your customers can easily find valuable content on your company’s website, or have doubts about your employees’ ability to simply and efficiently manage that content, then start shopping for a web content management system.
Different than collaborative content management or transactional content management, web content management (web CMS) is a software business solution that allows consistent control of website look and feel – brand, wire frames, navigation – while giving several content producers the ability to dynamically create and publish content – articles, photo galleries, video and so forth.
So if your company maintains a large, content-rich website or suite of sites focused on brand consistency and personalised content for each public-facing presence, the solution you’re searching for a is a web content management system.
A good web CMS should be intuitive for your users. It should give content writers the ease of creating and updating content on their own, freeing up web developers and SEO managers to design and tweak the system. It should be a collaborative system, allowing authenticated users the ability to edit, design, post and publish quickly and easily.
Some things to consider: