An enterprise content management (ECM) strategy is an organisation’s approach to storing, centralising, and sharing its documents and other assets. It includes the use of tools that enable the origination, creation, editing, management, review, publishing, search, retrieval, and applied use of information regardless of the initial source or format.
An ECM strategy typically addresses:
- Content capture and indexing
- Asset repository management
- Accessibility and availability
- Lifecycle management
- Systems integrations
- Ease of use
Why organisations need ECM strategies
The proliferation of information stored in disparate forms and locations—photos and videos on smartphones and connected devices, instant messages and emails on work PCs, spreadsheets and documents in the cloud, etc.—makes consolidation a necessary but challenging endeavor.
The goal of an ECM strategy is to organise this data for ease of access.
Whether implementing an ECM system for the first time or upgrading to a new system, a knowledge-based organisation needs a formal plan to ensure that program requirements are met and end users’ needs are addressed. An enterprise approach to content management should enable the streamlining of business processes, eliminating bottlenecks.
Ultimately, an ECM solution provides knowledge workers the information they need to make the best possible business decisions.
Including ECM in your overall enterprise information management framework
A centralised ECM solution as part of an information management solution can:
- Facilitate audits and track compliance
- Track every action taken regarding information, whether user- or system-originated
- Deal with different document versions
- Integrate with core business apps
- Increase employee productivity
- Speed up business processes
- Limit paper usage
- Provide access to content for viewing, editing, or collaboration wherever it is needed, including offline and via mobile devices
To learn more about enterprise content management strategy and the benefits of an enterprise information platform solution, click here.